DEVELOPING WEB-BASED MEDIA TO PROMOTE STUDENTS 'INITIAL CRAFTS

Tina Amalia, Ivan Hanavi, Yuliatri Sastrawijaya, Jarudin Jarudin

Abstract


Training entrepreneurs is very important to equip students' skills in community life. The students' products in this aspect of handicrafts have been promoted by displaying them in glass cabinets.. Some works are sold directly by students to friends who are interested in buying handicraft products produced. Works that have long been displayed in glass cabinets are usually discarded and replaced by students' work the following year. This is unfortunate because there is no media promotion of students' handicrafts, the purpose of this research is to develop web-based promotional media to promote students' pre-work handicrafts. The method used in this research is by kuantitativ research and development approach. The instrument used kuesioane with a scale of five options liker. Involving 60 participants in product trials divided into two groups, three expert teams for product validation and 57 participants for product trials. The results of the study based on the validation team that the media is feasible to be used as a means of promotion of student handicraft products, while the results of the trial that web-based media is effective to promote the results of student pre-work handicrafts. Kesimpulnya that the products produced can be used as a means of conveying information to the wider community both nationally and globally indefinitely. The implication of this study is to facilitate marketing regardless of the level of the economy in all directions.


Keywords


Web Based Media, Craft, Promotio, Entrepreneurship Training

Full Text:

PDF

References


D. C. K. Sari and S. C. Wibawa, “The Influence of Using E-commerce in the Sales Process on Entrepreneurial Interest in Students of SMK Ngraho,” It-Edu, vol. 2, no. 01, pp. 16–23, 2017.

M. M. García-Cuéllar, L. Ochoa-Tello, M. L. Atrián-Salazar, L. S. Palacio-Mejía, J. E. Hernández-Ávila, and E. L. González-González, “Web Tools 2 . 0 for Health Promotion in Mexico,” J. Appl. Res. Technol., vol. 11, no. 5, pp. 708–713, 2013, doi: 10.1016/S1665-6423(13)71579-7.

R. C. Pereira and T. Vanitha, “Web Scraping of Social Networks,” Int. J. Innov. Res. Comput. Commun. Eng., vol. 3, no. 7, pp. 237–240, 2015, [Online]. Available: www.ijircce.com.

L. Citra and A. Chandra, “Social Media Web Scraping using Social Media Developers API and Regex,” Procedia Comput. Sci., vol. 157, pp. 444–449, 2019, doi: 10.1016/j.procs.2019.08.237.

L. Bacon and E. Mujkic, “WEB 2 . 0 : How social media applications leverage nonpro fi t responses during a wild fi re crisis,” Comput. Hum. Behav. J., vol. 10, pp. 1–8, 2015, doi: 10.1016/j.chb.2015.07.010.

J. T. Marks, M. K. Campbell, D. S. Ward, K. M. Ribisl, B. M. Wildemuth, and M. J. Symons, “A Comparison of Web and Print Media for Physical Activity Promotion among Adolescent Girls,” J. Adolesc. Heal., vol. 39, no. 1, pp. 96–104, 2006, doi: 10.1016/j.jadohealth.2005.11.002.

W. Liu, W. Wayne, and J. J. Tsai, “Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes,” Public Relat. Rev., vol. 46, no. 4, pp. 1–9, 2020, doi: 10.1016/j.pubrev.2020.101949.

A. Janoschka, Web Advertising, New forms of communication on the Internet. Amsterdam: John Benjamins Publishing Company, 2004.

D. Biber and M. Zhang, “Expressing evaluation without grammatical stance : informational persuasion on the web,” corpora, vol. 13, no. 1, pp. 1–13, 2018, [Online]. Available: https://www.euppublishing.com/doi/full/10.3366/cor.2018.0137.

M. Izquierdo and M. Pérez, “English for Speci fi c Purposes A multi-level contrastive analysis of promotional strategies in specialised discourse,” English Specif. Purp., vol. 58, pp. 43–57, 2020, doi: 10.1016/j.esp.2019.12.002.

E. Gide and S. M. R. Shams, “The Role of Web-based Promotion on the Development of a Relationship Marketing Model to Enable Sustainable Growth,” Procedia Comput. Sci., vol. 3, pp. 1060–1073, 2011, doi: 10.1016/j.procs.2010.12.174.

L. Chen and T. K. Yang, “Increasing Customer Loyalty in Internet Marketing,” Intell. Data Anal. Its Appl., vol. 2, pp. 95–96, 2014, doi: 10.1007/978-3-319-07773-4.

M. Kirat, “Promoting online media relations : Public relations departments ’ use of Internet in the UAE,” Public Relat. Rev., vol. 33, pp. 166–174, 2007, doi: 10.1016/j.pubrev.2007.02.003.

K. C. Montgomery, J. Chester, S. A. Grier, and L. Dorfman, “The New Threat of Digital Marketing,” Pediatr. Clin., vol. 59, pp. 659–675, 2012, doi: 10.1016/j.pcl.2012.03.022.

R. K. Blundel and D. J. Smith, “Reinventing artisanal knowledge and practice : a critical review of innovation in a craft-based industry,” Crit. Stud. Innov., vol. 31, no. 1, pp. 55–73, 2013, doi: 10.1080/08109028.2013.770276.

L. Henderson, “Angela McRobbie, Be Creative: Making a Living in the New Culture Industries,” Int. J. Commun., vol. 10, pp. 4166–4172, 2016, [Online]. Available: http://ijoc.org.

C. Rossi, “Craft and the creative economy,” Int. J. Cult. Policy, vol. 10, no. March, pp. 1–5, 2016, doi: 10.1080/10286632.2015.1102907.

T. Sranamkam, “Development of Web-Based Instruction model using Social Media Application to enhance Knowledge Management skills on Computer Tablet for teachers,” Procedia - Soc. Behav. Sci., vol. 69, no. Iceepsy, pp. 1477–1480, 2012, doi: 10.1016/j.sbspro.2012.12.088.

S. Chatterjee and A. K. Kar, “Why do small and medium enterprises use social media marketing and what is the impact : Empirical insights from India,” Int. J. Inf. Manage., vol. 53, no. March, p. 102103, 2020, doi: 10.1016/j.ijinfomgt.2020.102103.

Y. K. Dwivedi et al., “Setting the future of digital and social media marketing research : Perspectives and research propositions,” Int. J. Inf. Manage., no. May, p. 102168, 2020, doi: 10.1016/j.ijinfomgt.2020.102168.

R. Lorés, “Discourse , Context & Media Science on the web : The exploration of European research websites of energy-related projects as digital genres for the promotion of values,” Discourse, Context Media, vol. 35, pp. 1–10, 2020, doi: 10.1016/j.dcm.2020.100389.

B. S. Arasu, B. J. B. Seelan, and N. Thamaraiselvan, “A machine learning-based approach to enhancing social media marketing R,” Comput. Electr. Eng., vol. 86, p. 106723, 2020, doi: 10.1016/j.compeleceng.2020.106723.




DOI: http://dx.doi.org/10.38101/sisfotek.v11i1.345

Refbacks

  • There are currently no refbacks.


 

JURNAL SISFOTEK GLOBAL

Organized by: Research Center and Community Development
Published by: Institut Teknologi dan Bisnis Bina Sarana Global
Jl. Aria Santika No.43A, Margasari, Kec. Karawaci, Kota Tangerang, Banten 15114
Phone. +62 552 2727
Email: lppm@global.ac.id

INDEXED BY:

   


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License..
Based on a work at https://journal.global.ac.id/index.php/sisfotek/index.